Case Study: 3 Tier Logic achieves company-wide OKR adoption and alignment with Profit.co

3 Tier Logic - Customer Case Study

3 Tier Logic, a marketing technology company, needed a way to align a growing team around a clear vision and reliably measure progress and performance. VP of Strategy Hussein Hallak led a review of nine platforms and chose Profit.co’s OKR software because it is built specifically around OKRs and met their needs for ease of use and pricing.

Profit.co delivered an OKR-centric platform plus hands-on training and responsive support that allowed 3 Tier Logic to roll out OKRs gradually (a “sandbox” approach), socialize them in quarterly meetings, and make every department’s OKRs visible to the whole company. Using Profit.co improved alignment, transparency, and remote-team focus—helping the company track performance, increase confidence during remote work, and treat Profit.co as an OKR partner rather than just a tool.

3 Tier Logic

Hussein Hallak

Vice President of Strategy