Case Study: Kind Consumer secures venture capital with Profit& Connected Planning

Kind Consumer - Customer Case Study

Kind Consumer, the anti-smoking products company behind medically approved Voke, needed detailed planning, forecasting, and scenario modelling to satisfy venture capital investors. Profit& helped them address this challenge using the Anaplan platform for connected planning.

Profit& built a production planning and e-commerce sales forecasting model linked to a 5-year financial plan, including fully integrated profit and loss, balance sheet, and cash flow planning. The solution has supported Kind Consumer’s venture capital fundraising and withstood multiple rounds of due diligence; it also enables scenario calculations in hours, helping evaluate different funding levels and manufacturing volumes.

Kind Consumer