Case Study: Moonee Valley Racing Club streamlines membership and event operations with Professional Advantage's Upbeat and Microsoft Dynamics

Moonee Valley Racing Club cuts race-day ticketing costs and streamlines loyalty with Professional Advantage

Moonee Valley Racing Club (MVRC) needed to upgrade its membership management system to better service its commercial and operational requirements. The club faced challenges with disparate systems across different business units and sought a solution to improve integration and process consistency. They reached out to Professional Advantage to implement a new platform.

Professional Advantage implemented its Upbeat solution within Microsoft Dynamics CRM, integrated with Microsoft Dynamics GP. This provided MVRC with a single database for all member and event data, automated processes, and delivered data-based insights. The results included significant operational efficiencies from e-ticketing, a streamlined loyalty process, better inter-team communication, and complete control over ticket sales for major events, leading to substantial cost savings and an improved customer experience.

Moonee Valley Racing Club