Case Study: Avondale University improves CRM and donor engagement with Microsoft Dynamics 365 from Professional Advantage

Avondale University scales alumni CRM for over a decade with Professional Advantage

Avondale University, a tertiary education provider, needed to upgrade from using spreadsheets to a scalable customer relationship management (CRM) system to manage its growing number of alumni and their donations. They partnered with Professional Advantage to implement Microsoft Dynamics 365 as their new CRM solution.

Professional Advantage implemented Microsoft Dynamics 365, which provided a customizable database for tracking contacts and donations. This allowed the university to make proactive, data-driven marketing and communications decisions. The solution is used daily by the team, significantly improving productivity and decision-making over their previous spreadsheet process. Professional Advantage's ongoing support and customizations have ensured the system continues to meet Avondale's specific needs as they plan for future growth.

Avondale University