Case Study: Yakima Chief Hops expands global trade show presence with ProExhibits

Yakima Chief Hops scales global trade show booths across 3 continents with ProExhibits

Yakima Chief Hops, a grower-owned network of family hop farms, sought to expand its global presence with an innovative and scalable trade show solution that could reflect its brand identity across three continents. Their challenge was to engage international audiences with immersive experiences on an urgent timeline. They partnered with ProExhibits for its expertise in global trade show design and logistics.

ProExhibits designed a program of three modular, scalable booths tailored to different regions, integrating interactive pouring stations and sensory counters. This solution allowed Yakima Chief Hops to maintain brand consistency while adapting to local space constraints. The results were immediate, with the booths becoming a major draw at shows and avoiding costly shipping delays. The program's success led to the customer booking additional shows and working with ProExhibits on further design enhancements.

Yakima Chief Hops