Case Study: Xilinx strengthens trade show presence with ProExhibits modular booth design

Xilinx scales trade show impact across a 2-year program with ProExhibits

Xilinx sought to enhance its brand presence with a consistent and recognizable booth design for various trade shows. The challenge was to create a flexible exhibit that could adapt to different event sizes without compromising on visual impact or brand identity. ProExhibits was engaged to develop a solution to help Xilinx communicate innovation and leadership.

ProExhibits developed a modular booth system with reconfigurability at its core, allowing the design to scale seamlessly from a 20x30 footprint to smaller configurations. This approach provided maximum flexibility and maintained a strong visual impact while optimizing space and costs. The results were impactful and sustainable, with the distinctive design drawing increased foot traffic and fostering greater engagement. Over the two-year program, the ProExhibits booth proved to be a powerful tool in solidifying Xilinx's position as an industry leader.

Xilinx