Case Study: XBOW makes a memorable Black Hat debut with ProExhibits

XBOW makes a bold Black Hat debut with ProExhibits in a 20×30 booth

ProExhibits partnered with XBOW, a newcomer to the cybersecurity space, to help them make a bold and memorable debut at the Black Hat 2025 conference. Their challenge was to generate excitement, attract attention, and establish a strong presence to drive lead generation and brand recognition for their first major event.

To meet this challenge, ProExhibits designed and engineered a dynamic 20x30 booth featuring a dramatic LED tile wall that extended from the floor into a suspended canopy. This architectural centerpiece, complemented by accent lighting and live hacking demos, drew large crowds and created real-time engagement. The results for XBOW exceeded expectations; their booth became one of the most talked-about destinations at the show, delivering high traffic, valuable leads, and clear brand standout, turning their debut into a defining moment.

XBOW