Case Study: Protective creates a modern, engaging exhibit with ProExhibits

Protective refreshes its 30x30 exhibit with ProExhibits after nearly a decade

Protective, a major reinsurance company, faced the challenge of modernizing its trade show presence after nearly a decade with the same booth. They tasked the vendor, ProExhibits, with creating a new 30x30 purchased exhibit that would reflect the brand's evolution with a fresh aesthetic and tech-forward integrations to signal innovation.

ProExhibits developed a sleek, modern exhibit featuring a transparent LED billboard, interactive touchscreen kiosks, and generous seating areas to encourage engagement. The result was a highly successful transformation with seating areas consistently filled throughout the show, demonstrating strong traffic and sustained interest. Stakeholders provided immediate praise for the refreshed, welcoming design, affirming that ProExhibits delivered a progressive new chapter for the brand.

Protective