Case Study: Probi elevates its rebrand and drives booth engagement with ProExhibits

Probi draws attention across the hall with ProExhibits at SupplySide West 2024

Probi, a Swedish leader in probiotics, faced the challenge of elevating its brand presence at SupplySide West 2024 following a major rebranding. They partnered with ProExhibits to create an immersive experience that would showcase their new identity and innovative product lineup, moving beyond their simpler previous exhibit.

ProExhibits designed a custom 20x20 booth that blended modern design with natural, Nordic-inspired materials. The solution featured custom hanging elements representing bacteria, a double-sided LED video wall, a wood-slat reception desk, and a dedicated product display area. The results were a visually striking exhibit that drew significant attention and foot traffic, thrilling the Probi team and successfully capturing the essence of their rebrand.

Probi