Case Study: Direct Travel elevates attendee engagement and meeting success with ProExhibits

Direct Travel elevates its 30×40 GBTA booth with ProExhibits

Direct Travel aimed to showcase its Avenir platform at GBTA 2025, requiring a refreshed brand expression and new functional spaces within their existing booth footprint. Their challenge was to introduce a private executive meeting area and a fully integrated theater without expanding their 30x40 space or budget, while also elevating their digital presence. ProExhibits was engaged to meet these goals.

ProExhibits delivered a design-forward solution by strategically reusing key elements and introducing a custom rental double-deck structure. This created the needed separate spaces and was enhanced with new LED video features and custom branding. The result was a highly functional and striking exhibit that drove strong attendee engagement and successful pre-scheduled meetings. ProExhibits executed a solution that set a new benchmark for the partnership and the booth's footprint.

Direct Travel