Case Study: Direct Travel debuts Avenir and elevates booth engagement with ProExhibits

Direct Travel debuts Avenir at GBTA 2024 with ProExhibits’ 8 demo lounges

Direct Travel approached ProExhibits with the challenge of designing an exhibit for GBTA 2024 to debut their new "Avenir" platform. They needed a modern, welcoming booth with a "Times Square" aesthetic that could also provide ample space for product demos.

ProExhibits designed and built a booth featuring a large curved LED wall and eight semi-private demo lounges. The result was a highly functional space that improved visitor flow and fostered meaningful client interactions. The ProExhibits design contributed to the successful launch of the Avenir platform at the event.

Direct Travel