Case Study: Country Malt Group elevates global brand presence with ProExhibits

Country Malt Group launches a 50′ x 50′ experiential booth in 12 weeks with ProExhibits

Country Malt Group, a global malt supplier, had outgrown its existing trade show booth and sought a bold new presence to match its scale. They partnered with ProExhibits to create a fully custom, experiential exhibit that would be inviting and immersive for visitors.

ProExhibits designed a dynamic 50' x 50' circular environment centered around a lounge bar, with curated experience zones encouraging exploration. The cohesive, curved design was approved on first presentation, allowing the project to move from concept to installation in just 12 weeks. The results exceeded expectations, generating overwhelmingly positive feedback with no negative comments reported. The success inspired leadership to adapt the design for future events, elevating Country Malt Group's global brand presence as a strategic investment.

Country Malt Group