Case Study: Atlassian creates a more expansive, high-impact Team Hub with ProExhibits

Atlassian transforms its Team 2024 Hub with ProExhibits in a 244×88 layout

Atlassian approached ProExhibits with the challenge of reinventing their Atlassian Hub for their Team 2024 event. They sought a fresh, innovative design to transform the space into a larger, more intentional layout and wanted to debut their new branding across all digital content and graphics, all while repurposing their existing properties.

ProExhibits solved this by repurposing existing properties and introducing new demo pods, enhanced by dynamic lighting, hanging signs, and LED video walls. The new layout created a sense of openness and successfully debuted the rebranding. The results were overwhelmingly positive, and the 2024 Hub became their most attended "Atlassian Team" event since the pandemic, showcasing ProExhibits' ability to elevate their conference presence.

Atlassian