Case Study: AstroTurf achieves 50% faster estimating and improved visibility with ProEst

How ProEst helped the #1 Player in Artificial Turf Improve the Bottom Line

AstroTurf, the leading provider of artificial playing surfaces, faced growing demands for transparency and accountability after a 2016 ownership change. Director of Preconstruction Kim Summers needed to replace the company’s fragmented Excel-based estimating process with a collaborative, consistent system to satisfy new investors and eliminate preconstruction silos—so she selected ProEst’s cloud-based estimating platform.

ProEst configured and rolled out its cloud solution across AstroTurf’s offices, providing hands-on support during launch and enabling real-time forecasting, fast reporting, and centralized estimating workflows. The ProEst implementation delivered measurable results: estimating efficiency improved by about 50%, key metrics and estimating-to-sales reports are accessible in seconds, owners now trust the numbers, and the company has seen a stronger bottom line and greater operational visibility.

AstroTurf

Kim Summers

Director of Preconstruction