Case Study: Union Investment achieves lower costs and better UX with PRODYNA's Magnolia DXP

Magnolia Web Portal Development for UX Boost and Cost Cut

Union Investment, an active asset manager, faced the challenge of operating and maintaining 70 separate, costly websites and portals built on different code bases. The complex architecture was cumbersome to manage and hindered a unified online presence. To address this, they partnered with PRODYNA to implement a consolidated Digital Experience Platform (DXP) using Magnolia.

PRODYNA implemented a One-DXP strategy on Microsoft Azure, which included creating a unified set of components, integrating Single Sign-On, and using a template-free Java approach. This solution consolidated all of the company's B2C and B2B websites onto a single platform. The results included a significantly improved user experience, substantial savings in operational and maintenance costs, and increased efficiency for making changes and launching new web presences.

Union Investment

Christopher Chard

Head of Web Content Management Systems