Case Study: Cashtag Creates a Feature-Rich Loyalty App with PRODYNA

How Cashtag Built a Stunning End-User Experience with Flutter and Azure

Cashtag GmbH, a young software company, needed to build a new, scalable, and secure customer loyalty app from the ground up to help local businesses. Their challenges included integrating native features like NFC and QR codes, ensuring compatibility across iOS and Android, and managing a complex backend, all within a tight budget and timeline. They partnered with PRODYNA for expertise in cloud strategy, Flutter development, and automated build chains to overcome these obstacles.

PRODYNA implemented a comprehensive solution using Flutter for a consistent cross-platform experience and Azure for a scalable cloud infrastructure. They automated build and deployment workflows and successfully integrated all required native functionalities. The result for Cashtag was a successful launch, with the app being downloaded over 10,000 users and helping businesses increase customer retention. PRODYNA's work enabled the development of 26 different features, over 80% of which provided direct value to the customer.

Cashtag

Erik Reifer

Chief Executive Officer