Case Study: Virgin Australia Group achieves doubled CTR and rapid creative updates with Productsup

With Productsup the sky is no limit for Virgin Australia

Virgin Australia Group, a major Australian airline headquartered in Brisbane, needed to automate and centralize its marketing data and ensure consistent messaging across channels amid rapidly changing travel conditions. To achieve faster time-to-market and greater control, the Virgin Australia marketing team adopted the Productsup P2C platform, using feed management, Dynamic creative optimization and the Image Designer to rebuild their dynamic creative workflows.

Productsup centralized product, price and promotional copy and enabled feed-driven display, social and search ads with fast, template-based creative updates that now take minutes instead of days. The Productsup solution delivered increased control and efficiency, truly personalized messaging and measurable performance gains — sale banners created with the Image Designer doubled Facebook CTR, and feed-integrated price points produced a double-digit uplift in CTR on Google Search Ads 360.

Virgin Australia Group

Eva Thesing

Performance Marketing Analyst