Case Study: Deichmann achieves streamlined product data and global feed management with Productsup

Why Deichmann chose Productsup

Deichmann, the European market leader in shoe retail with more than 4,200 stores and 41,000 employees, faced the challenge of managing large volumes of product data and delivering accurate, partner-specific feeds across more than 20 countries. To address this, Deichmann chose Productsup and its P2C platform, supported by the Productsup Managed Service Team, to handle complex feed management and data consolidation.

Productsup implemented the P2C platform and ongoing managed services to centralize, transform and distribute Deichmann’s product data in the exact formats required by marketing partners and stakeholders. As a result, Deichmann now streamlines feed management across its international footprint—supplying accurate, country- and partner-specific product data to over 20 countries—and is able to support product-based marketing more effectively, a setup endorsed by Deichmann’s Team Lead Performance Marketing, Roman Iciksons.

Deichmann

Roman Iciksons

Team Lead Performance Marketing