Case Study: American Online Shoe Retailer achieves 3.12x higher CTR and 73% lower CPC with Productsup

Tripled CTR and Reduced CPC by With Facebook Dynamic 73% Product Ads and a Perfect Product Feed

American Online Shoe Retailer, a U.S. e‑commerce footwear merchant with three websites and catalogs of over 400,000 SKUs each, struggled to manage and customize large product data feeds for multiple shopping channels and new social advertising formats. They engaged Productsup to take ownership of feed creation and optimization using Productsup’s cloud product data management and feed‑creation platform to meet each channel’s requirements, including Facebook Dynamic Product Ads.

Productsup prepared Facebook‑optimized product catalogs (and feeds for other channels) in a single day, enabling Dynamic Product Ads with precise retargeting and catalog‑based campaigns. The result was a dramatic performance uplift: CTR increased 3.12x, CPC fell by 73%, and ROAS rose 2.4x versus static Facebook campaigns, while faster in‑house feed control cut turnaround time and outsourcing costs.