Case Study: Trendyol achieves faster, higher-performing feed management with Productsup

Trendyol.com creates great ecommerce experiences with Productsup

Trendyol, the large and fast-growing ecommerce platform in Turkey and MENA, needed a faster way to manage product feeds across 30+ advertising channels. With over 200,000 vendors to support, the digital marketing team struggled with slow, IT-dependent feed changes, channel-specific requirements, and maintaining consistent, accurate product data. Productsup’s feed management platform was used to help solve these challenges.

With Productsup, Trendyol’s digital marketing team could create and update feeds quickly, apply blacklist/whitelist filters, and monitor data quality through reporting and dashboard views. The solution made the team independent from IT, improved feed accuracy, and sped up import/export processes; results included a 2.5x increase in CTR, up to 100% higher ROAS, and feed creation time reduced to about 30 minutes.

Trendyol

Serkan Tezcan

Senior Digital Marketing Specialist