Case Study: Prysmian Group streamlines global product content syndication with Productsup

Prysmian and Productsup’s Distribution PX Simple product content syndication to over 100 manufacturers globally

The Prysmian Group, a global leader in cable manufacturing, faced the challenge of managing and syndicating highly complex product data from over 100 manufacturing plants to its wholesalers. With hundreds of attributes per product, their process was manual and siloed, taking months to onboard new data pools and requiring significant IT resources. They partnered with Productsup to find a centralized solution for accurate and consistent product information syndication.

Productsup provided its platform to create a single source of truth for Prysmian's product data. The solution enabled the company to quickly map and export content into required formats, drastically reducing the time to onboard new data pools from months to just 30 days. This resulted in significant cost savings, a reduced team dedicated to syndication, and the ability to proactively advertise products instead of reactively managing data issues.

Prysmian Group

Giuliano Abdelmalek

PIM/P2C IT Platform Owner