Case Study: lastminute.com boosts travel deal automation with Productsup

Productsup boosting the post-covid travel industry by automating billions of deals each day

lastminute.com, a leading European travel-tech company, faced significant challenges in managing its vast number of dynamic travel deals. A manual approach to updating feeds and promotional channels was too slow, leading to a poor customer experience and an inability to display accurate pricing. They turned to Productsup for a feed management solution to automate the process and gain real-time data insights.

Productsup implemented a fully automated solution using customizable export templates to centralize the company's product catalog and create scalable, real-time data feeds. This near-total automation of thousands of tasks allowed lastminute.com to process billions of unique deals daily and synchronize them accurately across all its marketing channels. The result gave the marketing team complete control over its data, enabling them to consistently promote offers on platforms like Facebook, Google, and their own websites while freeing up resources to identify new opportunities.

Lastminute.com

Stefano Castelli

Head of Creative Production