Case Study: NHS Inc. boosts social commerce and Google Shopping performance with Productsup

New social channels opened the door to new customers for NHS Inc.

NHS Inc., a leading skateboarding manufacturer behind brands like Santa Cruz, Independent, and Creature, needed a better way to manage product feeds and synchronize orders across channels. The company struggled with manual feed matching, channel-specific attribute requirements, and keeping inventory, pricing, and product data up to date for Google and social commerce. Productsup helped NHS Inc. address these challenges with its Feed Management and Social Commerce solutions.

With Productsup, NHS Inc. launched and automated sales on TikTok, Facebook, Instagram, and Google, creating new acquisition channels and improving its ability to reach customers where they shop. The results included a 30% increase in Google Shopping CTR, doubled social traffic via Instagram Shoppable/Facebook Product Catalog, and a significant reduction in labor through feed automation.

NHS Inc.

Victor Borie

Global eCommerce Director