Case Study: iPrice Group scales merchant onboarding and improves data quality with Productsup

iPrice scales their ecommerce platform with Productsup

iPrice Group, Southeast Asia’s largest price comparison site, needed a faster way to onboard and standardize product data from a growing number of merchants across APAC. Before working with Productsup, the company’s technical team had to clean up each feed manually, which slowed onboarding, strained limited resources, and made it difficult to keep the ecommerce platform up to date.

Using the Productsup platform, iPrice’s merchant integration team gained control over supplier onboarding with tools like Data View and Data Flow to visualize, standardize, and map feeds independently. With Productsup, iPrice has integrated more than 1,000 merchants, now onboards 2–3 new partners per month, and can add a new merchant in less than 3 hours—about 10 times faster than before—while processing roughly 500,000 SKUs monthly and improving data quality.

iPrice Group

Qistina Subri

Head of Technical Account Management