Case Study: Uber Eats achieves 40% lower CPA on Facebook with Productsup

How Uber Eats Decreased CPA by 40% on Facebook

Uber Eats, the on-demand food delivery app with over 500,000 restaurant partners in more than 6,000 cities, needed to centralize and standardize massive amounts of restaurant and item data to run more accurate dynamic ads across channels like Facebook and Google. With limited resources to support rapid growth, they turned to Productsup for product feed management and data onboarding—leveraging Productsup’s API, Dataflow and Data Crawler to keep feeds up to date and enable large-scale A/B testing.

Productsup unified and automated Uber Eats’ feed operations, letting the team standardize and edit data en masse, remove problematic assets, and onboard partners far faster. The solution reduced manual work and time-to-market, expanded the catalog to include individual items, and delivered measurable impact: Uber Eats achieved a 40% drop in CPA on Facebook thanks to the campaign optimizations enabled by Productsup.

Uber Eats

Agathe Dixneuf

Marketing Solutions Manager, Feeds