Case Study: Trendyol doubles Google Shopping ROAS and accelerates time-to-market with Productsup

How Trendyol Reduced Their Time-to-market & Increased ROAS on Google Shopping by 100%

Trendyol, the largest and fastest-growing e‑commerce company in Turkey and MENA (selling ~70 million unique products per year), faced slow, IT‑dependent feed management for 30+ channel feeds—especially complex Google Shopping requirements—which delayed time‑to‑market and hindered sales. To scale and keep product data accurate across channels they needed an automated, channel‑ready feed solution from Productsup.

Using Productsup’s feed management and optimization platform (preconfigured export templates, category mapping, delta exports and Google Content API), Trendyol automated feed customization, syndication and error monitoring so IT only imports one master feed and everything else is produced in minutes. The Results: channel feeds ready in ~30 minutes, ROAS +100% on top 1,000 products, CTR increased 2.5× and CPC cut by 50%, with 99.9% up‑to‑date feeds reported after deploying Productsup.

Trendyol

Gizem Celenk

Digital Marketing Specialist