Case Study: adtraffic achieves up to 90% time savings and 40% higher MONA conversions with Productsup

How the Productsup Platform Enabled adtraffic to Improve Workflows & Increase the Conversion Rate for MONA.de by 40%

adtraffic, a Munich‑based online marketing agency focused on automated keyword campaigns and product data, faced inefficiencies from a script‑only campaign generator that required coding to create or modify exports and lacked a GUI or preview mode. Seeking a user‑friendly, scalable alternative, adtraffic tested and adopted the Productsup Platform to manage and edit product feeds.

Productsup delivered a web‑based platform with drag‑and‑drop editing, live previews and flexible filters, enabling more team members to work on complex feed tasks; adtraffic migrated 18 accounts by Q3/2014 and now runs 80+ exports across six international markets. The Productsup Platform cut feed creation and adjustment time by 50–90%, enabled rapid setups (vertbaudet: 25+ exports in two weeks) and helped boost MONA.de’s conversion rate by 40% year‑on‑year.

adtraffic

Richard Stinauer

Chief Executive Officer