Case Study: Thalia Achieves 85% Faster Feed Management with Productsup

How Thalia distributed data to sales channels 85% faster using the Productsup P2C Platform

Thalia, the German omnichannel bookseller, needed to speed up and simplify the management of massive product feeds across its sales and advertising channels. With 10–13 million items and a setup that relied on multiple internal systems plus external agencies, feed updates were taking up to 12 hours, and the team had little visibility or control. Productsup provided the feed management and syndication platform used to address these challenges.

With Productsup, Thalia moved its feed setup in-house and gained full control, flexibility, and scalability for managing product data across channels like Google and SAP-based systems. The company cut feed management time by 85%, can now update 2.5 million products in about two hours, and set up all product feeds in half a day, while also gaining better insights and the ability to act on product data ad hoc.

Thalia

Jule Paulina Meier

Manager Online Marketing