Case Study: STYLIGHT achieves single-manager control of 14 country product feeds and boosted retargeting performance with Productsup

How Stylight Has Just Person Handling Product Feeds for 14 Websites With Productsup

Stylight, an online fashion discovery platform operating 14 country-specific websites, struggled with preparing and maintaining large, channel-specific product feeds for retargeting—requiring constant back-and-forth with IT and draining marketing resources. To solve this, Stylight engaged Productsup’s cloud-based product data management platform to give marketers direct control over feed creation and optimization.

Productsup provided a central platform to manage all product data, fast analysis and intelligent editing tools, automated setups and channel-specific feed templates for retargeting. As a result, Stylight’s presence and performance "has been boosted," time and resource investment fell dramatically, all 14 country catalogs are "successfully managed by just 1 manager," 20 different, customized versions of product feeds are exported to retargeting channels, and the company has "generated significant revenue."

Stylight

Nicolas Stadtelmeyer

Head of Performance Marketing