Case Study: PUMA accelerates time-to-market with Productsup

How PUMA accelerated its time-to-market with Productsup

PUMA, the third-largest sportswear manufacturer in the world, needed a faster way to syndicate product data and manage product go-lives across multiple marketplaces. To address this challenge, PUMA turned to Productsup and its platform for marketplace feed management and channel onboarding.

With Productsup, PUMA was able to automate and scale product go-lives across relevant marketplaces by tailoring product data to each channel’s requirements. The result was a significant reduction in time-to-market, faster and more efficient onboarding of new channels, and a major decrease in the team’s manual daily effort.

Puma

Lisa Tröder

Teamhead Product Activation eCommerce Europe