Case Study: buecher.de achieves 35% Google Shopping sales growth with Productsup

How Productsup.io Helped Online Book Store buecher.de Increase Sales on Google Shopping by 35% YOY During the 2012 and 2013 Holiday Seasons

buecher.de, one of Germany’s leading online book and media retailers, struggled to manage and distribute accurate product information across channels for its portfolio of over 7 million items—edits could take up to three days, creating IT backlogs and limiting the ability to quickly create and optimize data feeds. To solve this, buecher.de turned to Productsup and its product data management platform to improve feed quality and channel visibility.

Productsup implemented a scalable, user-friendly platform that let marketing staff edit millions of products in minutes, automate optimizations and exports, and use delta uploads for fast processing. The result: tailored, up-to-date feeds, roughly 25% time saved, record December sales, and a 35% year‑over‑year increase in Google Shopping revenue during the 2012–2013 holiday seasons—demonstrating Productsup’s measurable impact on efficiency and performance.

buecher.de

Günter Hilger

Head of Marketing