Case Study: kaiserkraft boosts revenue and automates product data management with Productsup

How Productsup supports kaiserkraft’s journey as an omnichannel leader in B2B retail

Kaiserkraft, one of Europe’s leading omnichannel B2B retailers for business, warehouse, and office equipment, struggled with highly manual and siloed product data processes. Before working with Productsup, the team spent hours updating eCatalogs, managed data across multiple tools, and manually entered marketplace orders, making daily product updates and omnichannel scaling difficult.

By внедring the Productsup platform, Kaiserkraft automated product feed management across eCatalogs, marketplaces, and performance marketing, using features like rule-based content optimization, flexible imports/exports, scheduled updates, and export previews. With Productsup, Kaiserkraft cut eCatalog update time from 6 hours to 1 hour, reduced marketplace order processing from 10 minutes to seconds, and increased revenue by 68% by focusing on the best-performing products.

kaiserkraft

Lars Franz

Product Owner of Data Feeds