Case Study: Leroy Merlin Spain achieves 11% higher Pinterest cart value with Productsup

How Productsup helped Leroy Merlin Spain attain double-digit growth on Pinterest

Leroy Merlin Spain, part of the Leroy Merlin Group and one of the biggest DIY retailers in Europe, struggled to distribute product data across its many marketing and sales channels. Before using Productsup, the marketing team relied heavily on IT for customized export files and spent a lot of time manually uploading product data, which slowed time-to-market and made it hard to keep information up to date.

With the Productsup platform, Leroy Merlin Spain gained full control over feed management and quickly set up exports for nearly 50 channels, including Pinterest, Google Shopping, Facebook, and Instagram. Productsup helped the team export more than 5 million SKUs, launch Pinterest in just a few days, increase average shopping cart value on Pinterest by 11%, and expand Google Shopping listings from 100,000 to 600,000 SKUs.

Leroy Merlin

Rafa Moreno

Digital Product Owner