Case Study: moebel.de achieves 56% more sales with Productsup

How moebel.de Increased Sales by 56% With Dynamic Ads

moebel.de, Germany’s largest furniture portal, faced slow, hard-to-manage product feed imports and low ad relevance across 250+ partners and 4.5 million products. To meet goals around faster imports, improved feed quality, and more relevant marketing, moebel.de partnered with Productsup and adopted agile product feed management and feed-based dynamic ads.

Productsup enabled moebel.de to visualize complex import logic, edit granular rules without SQL, and run daily imports—cutting import time from nearly 24 hours to one hour—and to serve feed-based dynamic ads across Facebook, Google Display Network, Criteo and RTB House. With Productsup, moebel.de reduced man hours by 50%, increased sales through the portal by 56%, improved portal interactions by 7%, and now delivers highly personalized advertising at scale.

moebel.de

Markus Wittassek

Head of Content & Data Management