Case Study: Meliá Hotels International achieves 670% ROAS increase with Productsup

How Meliá Hotels International Increased ROAS by 670% With Facebook Dynamic Ads for Travel

Meliá Hotels International, the largest hotel group in Spain with 370 hotels across 43 countries, needed to scale personalized Facebook Dynamic Ads for Travel across 40+ markets and six languages while overcoming manual feed creation, image formatting issues, and reliance on IT. To run DAT effectively they required hundreds of market- and language-specific feeds, regular updates, and correctly sized images — tasks that threatened weeks or months of work without a better solution.

Productsup provided predefined Facebook Dynamic Ads for Travel templates, intuitive feed mapping, channel multiplication, automated content cleanup and an image resizer so Meliá could produce market-ready feeds in under 24 hours and duplicate them for each country without IT support. Using Productsup, Meliá launched DAT campaigns in 40+ countries, moved feed management to their marketing/design team, and achieved a 6.7× (≈+670%) increase in ROAS.

Meliá Hotels International

José Luis Aranda Riera

Global Digital Marketing Director