Case Study: Keller Sports (leading online sports retailer) achieves 31% sales growth with Productsup platform

How Keller Sports Increased Sales by 31% & Saw Product-related Traffic Grow by 22% Since Using Productsup

Keller Sports, a leading European online retailer with over 130,000 products, faced a time-consuming, non‑scalable product feed process that forced marketing to rely on IT to prepare feeds for Google Merchant Center and other channels. The company sought a dedicated tool and turned to Productsup to address its product data management and feed optimization challenges.

Productsup’s cloud‑based Productsup Platform gave Keller Sports a centralized, user‑friendly way for marketing to prepare compliant, channel‑ready feeds without IT assistance, drastically shortening go‑live times. Since implementing Productsup, Keller Sports saw sales increase by 31%, product‑related traffic rise 22%, rejection rates in GMC fall to 1% (from double digits), average channel onboarding drop from days to hours, and a 15% efficiency gain in product data handling.

Keller Sports

André Patrzek

Director Marketing & Sales