Case Study: K-New Media (KLiNGEL‑Group’s in-house online marketing agency) achieves 20% conversion lift on Google Shopping with Productsup

How K-New Media Increased Conversion for Their Clients by 20% on Google Shopping

K-New Media, the in-house online marketing agency of the KLiNGEL‑Group managing 15 brands across 12 European markets, struggled with slow, IT-dependent product feed management, limited ability to enrich feeds from secondary sources, and server-capacity issues that delayed Google Shopping campaigns. To gain independence, improve feed quality, and get ads live faster, K-New Media adopted Productsup’s feed management and optimization solution.

Productsup implemented a custom API to fetch and merge product data from unlimited sources and provided business-user friendly, drag-and-drop feed editing so marketing teams could customize and schedule feeds without IT. As a result, K-New Media saw a 30% uplift in CTR, a 20% boost in conversion rate on Google Shopping, a 45% increase in ad impressions, plus a 20% rise in average basket value and a 10% margin uplift, while dramatically speeding up feed exports and reducing manual work.

K-New Media

Eva Novakova

Technical Manager SEA