Case Study: iFood improves KPIs with Productsup

How iFood improved all of its KPIs with the Productsup platform

iFood, a major Brazilian food delivery technology company, needed to manage and optimize 20 million SKUs that changed constantly as restaurants updated menus and pricing hourly. Their challenge required an agile Product-to-Consumer partner capable of handling this immense, dynamic data flow for their advertising channels. They turned to the Productsup platform for a solution.

By implementing the Productsup platform, iFood gained the ability to manipulate millions of SKUs with just a few clicks, preparing feeds for all their social networks and advertising channels. This solution led to a significant improvement across all of their key performance indicators. The platform successfully processes the 20 million SKUs iFood publishes daily, which supports the 70 million monthly orders they deliver from 300,000 restaurants.

iFood

Lucas Gomes Juncioni

Marketing Coordinator