Case Study: Expand Online achieves a one-day Amazon launch of 15,000 Waardijk products with Productsup

How Expand Online Helped Shoe Retailer Waardijk List Their 15,000 Products on Amazon in Just One Day

Expand Online (part of Dept) was tasked with getting Waardijk’s 15,000-product catalog onto Amazon.de quickly to stay ahead of shifting consumer behavior. They faced three main challenges: customizing a large product feed to Amazon’s strict field and language requirements, acquiring ASINs for each item, and keeping price/availability data up to date—so they turned to Productsup’s cloud-based product feed platform and Amazon feed tools.

Using Productsup’s predefined Amazon template, drag-and-drop mapping, availability rule boxes and dynamic placeholders, Expand Online automated feed creation and localization, used Productsup’s ASIN fetcher to retrieve product identifiers, and synchronized exports via the Productsup Amazon export API. The outcome was a high-quality Amazon.de feed of 15,000 products uploaded in one day, a 10% increase in online sales within the first week, and elimination of manual work—making further international expansion faster and more efficient.

Expand Online

Iris van Hees

Online Marketing Consultant eCommerce