Case Study: EILEEN FISHER achieves daily feed updates and centralized product-data control with Productsup

How EILEEN FISHER takes control of commerce anarchy

EILEEN FISHER, a pioneer in sustainable fashion, faced “commerce anarchy” from inconsistent, incomplete product data and slow legacy feed processes that hampered marketing across partners and channels. To fix this they turned to Productsup, adopting the Productsup P2C feed management platform to centralize product information, improve reporting, and support integrations with channels like Facebook, Pinterest and Salesforce Commerce Cloud.

Productsup became EILEEN FISHER’s single source of truth, cleaning and tailoring product data, managing photoshoots, and automating feed delivery and store details via integrations (Movable Ink, Salesforce). The result: feed updates that once took weeks now occur in a day, meaningful real‑time reporting and faster error resolution, the ability to create new feeds with a few clicks, and a six‑figure increase in revenue across channels driven by improved data and distribution.

Eileen Fisher

Zachary A. Martz

Director Enterprise Project Management