Case Study: ALDI SUISSE AG achieves a 30% increase in possible impressions with Productsup

How Aldi increased possible reach by 30% on Google Marketing Platform

ALDI SUISSE AG, part of the ALDI SÜD Group, needed to strengthen its online presence but faced time-consuming manual tasks: creating and customizing product feeds for Google and Facebook, keeping dynamic pricing up to date, and avoiding errors or constant IT support. To solve this, ALDI turned to Productsup and its feed management platform to automate feed creation and channel-specific formatting.

Productsup implemented automated feed mapping, built-in Google Marketing Platform and Facebook Dynamic Ads templates, bulk editing and image optimization (including background removal), and API channel integrations to keep pricing and content current. The result: ALDI saved an estimated 66 hours per month, improved feed quality with no IT support required, and increased possible impressions on the Google Marketing Platform from 45 billion to 59 billion—a 30% uplift thanks to Productsup.

ALDI SUISSE AG

Lars Kops

Senior Consultant