Case Study: Haleon achieves compliant, consistent product syndication with Productsup

Haleon turns to Productsup for GS1 access and perfect product content

Haleon, a global leader in healthcare products, faced significant challenges in syndicating accurate and consistent product content to its vast network of European retail partners. The restrictive health industry legislation and the sheer volume of data for 34,000 products across multiple languages made manual processes too slow and risky. They turned to the Productsup feed management and syndication platform to gain control over their data and ensure compliance.

The Productsup solution provided Haleon with the tools to efficiently monitor, edit, and upload product information in bulk. Using preconfigured templates and APIs, Haleon's team could easily manipulate data for syndication to over 30 channels, ensuring consistent and compliant messaging. This enabled them to deliver perfect product content to retailers in a fraction of the previous time, supporting their expansion and eliminating the risk of fines for inaccurate information.

Haleon

Hanneke Vis

eCommerce Manager