Case Study: GenXtreme achieves a 40% increase in Google Shopping CTR with Productsup

GenXtreme Increases CTR by 40% on Google Shopping

GenXtreme, a German e-tailer specializing in workwear and outdoor gear, needed to manage complex product data and meet Google Merchant Center’s strict shopping feed specifications to boost its Google Shopping performance. In mid‑2015 the company adopted the Productsup platform to create compliant, high‑quality product feeds and to unlock the potential in its product data.

Using Productsup’s platform—its smart data analyzer, rule boxes and drag‑and‑drop logic—GenXtreme restructured and optimized thousands of product titles (adding relevant keywords), quickly replicated feed structures for new markets, and labeled top sellers for targeted campaigns. Productsup’s solution delivered major efficiency gains and measurable performance improvements: a 40% increase in click‑through rate on Google Shopping, improved reach and visibility, more qualified clicks and increased conversions.

GenXtreme

Jan Koenigs

Chief Marketing Officer