Case Study: Peek & Cloppenburg Düsseldorf boosts omnichannel performance with Productsup

Enabling Peek & Cloppenburg Düsseldorf’s omnichannel expansion

Peek & Cloppenburg Düsseldorf, a major multi-brand fashion retailer, faced challenges in increasing conversion rates and quickly adapting product information for its omnichannel expansion across multiple international markets. Their performance marketing team needed to centralize data sources and rapidly test campaigns to better understand unpredictable customer behavior. They partnered with vendor Productsup and used its feed management platform to address these challenges.

The solution implemented by Productsup provided automated feed management and integrated multiple data sources for campaign optimization. This enabled the retailer to quickly tailor product information for over 400,000 items without relying on IT, resulting in a reduced customer acquisition cost (CAC) and an increased return on ad spend (ROAS). Productsup's platform delivered higher quality product information, saved time and resources, and provided the flexibility needed for continued international growth.

Peek & Cloppenburg Düsseldorf

Philipp Klösel

Head of Online Marketing & Media