Case Study: Boozt boosts feed-based marketing performance with Productsup

Boozt Fashion boosts its feed-based marketing campaigns with Productsup

Boozt Fashion, a Nordic fashion retailer operating multi-brand webstores across 14 markets, needed a better way to manage complex product data distribution for channels like Google Shopping and Facebook. The performance marketing team was dependent on IT for feed preparation, which made it difficult to keep up with changing channel requirements and maintain speed at scale. Productsup provided the feed management platform used to streamline these marketing operations.

With Productsup, Boozt Fashion automated and optimized its product feeds using features like translation rule boxes, skip-row functionality, additional data sources, and error monitoring. The results included launching new channels in just 2 hours instead of at least 24, exporting 6 million SKUs daily, and achieving nearly a 10% increase in CTR on Google Shopping. Productsup also delivered zero platform downtime and faster time-to-market across Boozt’s marketing channels.

Boozt

Jesper Jensen

Media & Online Marketing Director