Case Study: Blindster scales made-to-order ecommerce with Productsup managed services

Blindster boosts Google Shopping visibility 600% with Productsup

The customer Blindster, an ecommerce retailer specializing in made-to-order window blinds, faced significant challenges in managing its complex product catalog. With hundreds of thousands of possible product permutations, manual feed management was unsustainable, limiting their visibility on channels like Google Shopping and hindering their ability to compete with larger retailers. They turned to the vendor Productsup and its managed services for a solution.

Productsup's managed services team implemented their platform to handle Blindster's complex product data, allowing for the automation of feed updates and large-scale testing of product variations. This solution enabled Blindster to dramatically increase its live SKUs and optimize its product data across multiple channels. The results were substantial, including a 600% increase in organic visibility on Google Shopping, a 19% improvement in marketing efficiency ratio, and an 11% reduction in customer acquisition cost.

Blindster