Case Study: Thule achieves global product feed automation with Productsup

Automating its entire global product content syndication with Productsup

Thule, the Swedish global sporting goods brand, needed a better way to manage and distribute product data across its B2B retailers and partners. Before using Productsup, the company relied on manual Excel-based processes and lacked a centralized tool, which slowed down product updates, made channel setup difficult, and created challenges in delivering channel-specific content in the right formats.

By implementing the Productsup platform, Thule centralized data from its PIM and ERP systems, automated syndication, and used pre-built channel templates to publish content across major channels like Google, Facebook, and Amazon. Productsup helped Thule roll out feeds to 10 new markets in 90 days, create new export channels in about 60 minutes, and now support 150 feeds per day across 27 markets, reducing manual work and improving traffic, conversion rates, and marketing ROI.

Thule

Jamal Tarakji

Product Owner SaaS