Case Study: United Talent Agency achieves 113% increase in Zoom screen sharing with Productiv

UTA accelerates Zoom feature adoption by 113% with Productiv

United Talent Agency (UTA), a global talent and entertainment company with more than 1,400 employees, created a technology adoption team to ensure agents have the right tools and training. The team struggled to identify who needed training because they relied on slow, manual exports and stale spreadsheets, leaving them with limited visibility into feature-level usage and the impact of training.

Productiv’s Saas Intelligence Platform automated tracking of app usage and provisioning and provided user- and feature-level visibility so the team could annotate trainings and monitor real outcomes. Using Productiv, UTA cut time spent on data gathering by 20% and drove measurable adoption gains — including a 113% increase in Zoom screen sharing in 30 days, a 59% rise in Box user engagement, and a 422% increase in Box files shared externally — enabling more targeted training and better measurement of ROI.

United Talent Agency

Chris Johnson

Director of Technology Adoption