Case Study: Rituals gains more control over Performance Max campaigns with Producthero

Rituals gained control on their Performance Max campaigns

Rituals, a luxury home and body cosmetics retailer, sought to maximize its advertising budget efficiency and gain more control over its Google Performance Max campaigns. To achieve this, they partnered with the software vendor Producthero, leveraging their Comparison Shopping Service (CSS) and optimization tools.

Producthero implemented its CSS and provided tools like the Producthero Optimizer, which improved product titles and gave Rituals greater control over campaign segmentation and spending. This solution led to a triple-digit increase in online sales turnover while staying within spend targets. The partnership also resulted in a 20% decrease in shopping ad costs in the initial test market and significantly increased the brand's volume and visibility on Google.

Rituals

Martijn Beumer

Co-Founder & Product Lead