Case Study: Pearle Opticiens achieves 29% more orders with Producthero’s AI feed optimisation

Pearle Opticiens achieves 29% increase in orders with Products AI feed optimisation

Pearle Opticiens, a global leader in vision care and eyewear, sought to increase its e-commerce sales by improving Google Shopping visibility and revenue. Their challenge was to automate and optimize multilingual product feed ads without increasing internal workload. They partnered with vendor Producthero to utilize its Products AI service.

Producthero implemented a pilot using its Products AI to refine product titles and descriptions for a specific cluster of products. The AI was customized with strict guidelines to ensure brand consistency. The solution delivered outstanding results, including a 29% increase in orders and a 53% rise in revenue from the optimized product cluster, demonstrating the significant impact of Producthero's AI-driven feed optimization.

Pearle Opticiens

Andrea Amadeo

Performance Marketing Supervisor